Facts are a fabulous thing to include in your speech. The texts makes an excellent point right off the bat that "When you include facts in a speech, you're not limited to your own observations. You accept other's observations as well." I feel that when you begin to include facts into your speech you establish a lot more credibility for yourself than you would otherwise. Facts (and their close friend Statistics) demonstrate that you know what you are talking about, that you have researched what you are talking about, and that people can count on you as an authority on the subject.
Facts and statistics also break up other methods of support by appealing to the logical (logos) side of the audiences mind. It is really easy togo overboard with facts and statistics though. It is best to use them here and there, but not overwhelmingly, so that they can still offer the "punch" needed to grab the audiences attention. If you use them too frequently, then your audience gets bored and your punches are not effective at all.
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